I hope you all have a wonderful Thanksgiving. With the turkey comes holiday decorations and, of course, the annual holiday fundraising season. To celebrate this ritual - the lifeblood of many organizations - and highlight some of the ways that technology plays a vital role in it, we are devoting this newsletter to online fundraising. Online fundraising - as all technology and management - must include an emphasis on good strategy, a hard look at return on investments, a bit of fearlessness to try new things, and a good dose of common sense, reality,

Michael Hoffman, See3
"By far the hottest technology for e-fundraising is online video. Hotter than blogs or RSS or social networking. The web has exploded in video as the infrastructures of the web and TV are coming together. Nonprofits that don't jump into this arena risk being drowned out by the media culture that surrounds them. We should be witnessing a dramatic up-tick in media production by nonprofits and a resource shift from print materials. Those beautiful annual reports spend about

An effective publicity tactic? I don't know. Fun? Definitely. Check out Your Name on Toast.

You may remember us talking about the information technology staffing survey we conducted a few months ago. The results are in with some interesting findings.

• On average nonprofits have one staff member with some IT responsibility for every five organizational staff members.
• A digital divide exists between large and small nonprofits in technology spending and investment. A whopping 20 percent of the small nonprofits surveyed said they had no IT budget at all.
• Most nonprofits feel understaffed when it comes to IT.

We surveyed more than 1,000 people from nonprofits across the country and asked them about information technology at their organization - specifically about staffing, salaries, and investments.

Our results are both