News from the NTEN Connect Blog

Website Optimization Case Study: The Autism Society of America

Submitted by Brett on Tue, 11/27/2007 - 12:37pm
Bethany Little, Director of Interactive Services, Convio, Inc.

The Autism Society of America is the oldest, largest membership organization dedicated to Autism Spectrum Disorder (ASD). With 190,000 members and supporters, ASA has 182 chapters around the USA and 29 international affiliated parent organizations.

Before 2007, ASA was consistently ranked first or second on Google searches for the keyword "autism". Its fundraising initiatives were paper driven, and it had launched a toll-free help line (1-800-3Autism). Chapters were launching their own Web sites at a rapid pace, and ASA was the only national group dedicated to ASD.

In 2007, major changes took place: The Centers for Disease Control announced that there was a 1 in 150 prevalence of ASD. Major media coverage in January, February and April 2007 quadrupled Web traffic, yet there was little conversion and ASA's rankings on Google's search engine had dropped to 3rd or 4th.

ASA's Director of Communications Marguerite Kirst-Colston took notice and determined the organization’s battle plan would be "Search – Convert – and Conquer."

NTEN Member Appreciation Month Recap

Submitted by Brett on Tue, 11/27/2007 - 12:18pm

As most of you know by now, November has been NTEN Member Appreciation Month. We've had special giveaways, programming, and discounts for members all month -- and this newsletter has been generated from submissions by NTEN members.

Of course, we are grateful for our members every single day of the year: we couldn't provide the programming, resources, or this newsletter without you. But we wanted to do more than a simple 'thank you'. We wanted to show you how much we appreciate your ongoing support and participation in the NTEN community.

I'd like to take this opportunity to announce five new discounts for NTEN Members:

Widget Fundraising

Submitted by Brett on Tue, 11/27/2007 - 11:29am

Nonprofits interested in person-to-person fundraising face a couple of challenges.

The first is to encourage supporters to launch their own fundraising campaigns in support of the organization's work.

The second is to offer these supporters the right combination of fundraising widgets, social networking plugins (like Facebook applications), and hosted fundraising pages in order to produce successful campaigns.

Join Peter Deitz and NTEN for "Selecting and Implementing the Right Combination of Person-to-Person Fundraising Tools" on Tuesday, November 28th. This webinar will guide development, communications, and technology staff through the process of selecting and implementing the best combination of services for their organizations' needs.

The presentation includes side-by-side comparisons of the leading vendors. Special attention will be given to costs associated processing donations, branding the tools and integrating with existing eCRM platforms.

When: Wednesday, November 28th, 11 am PT / 2 pm ET

Cost: $25 NTEN Members, $50 for Non-Members

> Register Today

Convio Security Issues Revisited

Submitted by Holly on Tue, 11/27/2007 - 9:53am

The Convio security breach is in the news again, this time in the New York Times, just in time for the holiday giving season. NTEN members Beth Kanter and Allan Benamer are both quoted, and both raise really important issues that you need to consider.

“This wasn’t the best time for this to happen,” said Beth Kanter, a consultant and blogger. “It’s a matter of donor stewardship, and while it’s not an emergency, you need to treat it as if it was one.”

Beth's right. The holiday giving season is upon us.  Even if your organization was not affected by this breach, you need to let your stakeholders know what you're doing to protect their data, and proactively help them protect it themselves. Remind your stakeholders about good password policies. Let them know you're looking out for them.

NTEN Member Appreciation Count-Down

Submitted by Annaliese on Tue, 11/27/2007 - 7:44am

There are only a few days left in November, so the same goes for Member Appreciation Month. But it's not over yet -- and today we have another giveaway to an NTEN member:

Fred Whiting, of the Points of Light Foundation. We're sending Fred a coupon for a free NTEN webinar of his choice.

Here's another reminder of the Member Appreciation Month specials you can still take advantage of this week:

> Free set-up and first month's service for Custom DonateNow from Network for Good (contact us to learn more)

> Free consulting from MissionResearch when you take advantage of the 15% NTEN member discount on GiftWorks

> Free web conferencing and special introductory rates from ReadyTalk

> Don't forget the member-generated NTEN e-newsletter coming out this week

 

Last Week of Member Appreciation Month

Submitted by Annaliese on Mon, 11/26/2007 - 7:21am

It's the final week of NTEN Member Appreciation Month, and we want to kick it off in a big way. First, I'm happy to announce today's appreciated member:

Robert Goodman, of the American Friends Service Committeee. We're sending Robert some NTEN Gear because we're thankful he's a member of NTEN!

But the giveaways don't stop there. I am happy to announce a special offer for ALL NTEN Members, compliments of Network for Good:

NTEN members can get 100% off set-up fees and the first month free for Network for Good's Custom DonateNow between now and December 30th!

Custom DonateNow is an online donation processing service that enables nonprofits to accept credit card gifts on the Web. If you're an NTEN member, or would like to become a member, and want to take advantage of this special NTEN member appreciation offer, contact us!

Happy Thanksgiving NTEN Members!

Submitted by Annaliese on Wed, 11/21/2007 - 8:46am

As I write this, some folks may be placing pumpkin pies in the oven in preparation for a Thanksgiving meal, and as that warmth sets in, I'd like to extend another warm "thank you" to our NTEN members and announce the NTEN Member who will receive a gift of appreciation from us today:

Sandra Deacon, of the Student Conservation Association.

Thank you for doing the work you do and for being a supporting member of NTEN! We're sending you a coupon for a free NTEN webinar of your choice.

And a reminder to all NTEN members of the free webinars for you this month:

> Free Webinar: An Hour A Day with Google Analytics (recording)

> Free Webinar: Introduction to Google AdWords (recording)

> Free Webinar: Advanced Google AdWords (recording)

Happy Thanksgiving, everyone!

We're Not Tired Yet

Submitted by Annaliese on Tue, 11/20/2007 - 7:30am

You'd think that the daily giveaways would be wearing the shine off my Member Appreciation Month cheer -- but you'd be wrong!

Today I'm happy to give long-time member (and another 501 Tech Club Leader) a gift of appreciation:

Judy Hallman, of RTPnet!

Judy, we're sending you some NTEN Gear from CafePress. Even though we say that the NTEN Gear is to show your NTEN pride, the truth is that it's the techies for good who make the gear look good!

And since this month is for all NTEN members, don't forget that you can all take advantage of the special programming and discounts this month.

Thankfulness for Our Members

Submitted by Annaliese on Mon, 11/19/2007 - 8:35am

Judging by the number of "Out of Office" automatic replies I'm getting today, there are lots of folks already on their way to visit relatives, friends, and other loved ones for the Thanksgiving holiday.

This year NTEN has decided that the month of November is the perfect opportunity to express our thankfulness for our members. So, we've established the first NTEN Member Appreciation Month, and we've been giving a gift away to an NTEN member every workday this month.

Today we're happy to be able to thank:

Grace Barry, long-time member and Long Island Tech Club leader!

We're sending Grace Forces for Good: The Six Practices of High-Impact Nonprofits, by Leslie Crutchfield and Heather McLeod Grant, compliments of Jossey-Bass/Wiley Publishers.

All NTEN members can get this book for 20% off with the NTEN member discount.

Speaking of member discounts, I'd like to take this opportunity to announce five new member discounts that have come on board:

Closing the Digital Divide Among the Elderly

Submitted by Brett on Fri, 11/16/2007 - 4:53pm

The Houston Chronicle has a report about a project designed to reduce the digital divide among the elderly. The program, sponsored by AT&T, the OASIS institute, and the Houston Parks and Recreation Department, is designed to teach senior citizens how to use cell phones:

"Marlene Matzner — the Houston director of OASIS, a national nonprofit designed to enhance the quality of life for older adults — said the program is part of the agency's plan to reduce the digital divide among the elderly."

Recent research has shown that text messaging works to get out the youth vote. Advocacy groups would do well to watch the success of OASIS's program, particularly as seniors are already those most likely to participate in U.S. elections.

OASIS plans to bring the cell phone education program to 21 other cities after Houston, and to teach computer and Internet skills to the elderly, as well.