[UPDATE: Tell us why you think Media Rules! in a comment, below. We'll give away a free copy of the book to a randomly selected commenter after Tuesday, July 1st!]
Media Rules! Okay, I have to say that I was skeptical about reading this book: I didn't think the media rules, especially not with an exclamation point.
My mind was changed quickly -- by the end of the first page. In the foreword, Andrew Nachison, iFOCOS, introduces We Media as a simple expression with a complex meaning, depending on your definition of we. We Media, he believes, is everybody.
I never thought of myself as part of the media, but as I sit here and blog, I am. At one time, we had to go through the media to deliver information, but now we are the media. The implication he describes is huge: how businesses function and ultimately, how the world functions for better or worse in the future. Media Rules! will provide a road map through which you can navigate the path your organization will take.