News from the NTEN Connect Blog

Bring it in for a Landing

Submitted by Holly on Tue, 05/27/2008 - 9:04pm

Flickr Photo: daviptRecently, we hosted an online event with M+R Strategic Services to release our report, the 2008 E-Benchmarks Study.  The live webinar (free for NTEN members) was really interesting, featuring case studies from organizations about their email campaigns.  Some of the most interesting stuff presented, though, had less to do with the emails sent, and more to do with the web pages those emails asked people to visit.

The landing page - the page folks end up when they click on that link in your email.  It's one thing to get people to click on your links.  It's quite another to get them to donate or take action when they get there.  Donordigital released a great report about landing pages.  It's definitely worth a read if you have an online fundraising program.  

  • How big should the "Donate Now" button be?
  • What color should that button be?
  • Are all those fields necessary on the donate form?

Don't expect, however, to find any quick fixes for your landing pages here.  What I really like about this report is the emphasis on a single idea: your mileage may vary.  They tell you what worked for a single organization (Amnesty International), but stress that you need to test for yourself.  And test a lot.  Page seven of the report  features some great advice for folks that want to get started with testing.

The appendix that follows has great visuals that show you what and how they tested for this study as well, so there's a lot to learn there.  If you're interested in learning more about testing, here are a few resources:

Another Chance to Win: Bridge Conference Mystery Puzzler Contest

Submitted by Annaliese on Tue, 05/27/2008 - 12:03pm

2008 Bridge ConferenceA couple of weeks ago I blogged about an online Mystery Contest for free registration to the 2008 Bridge Conference - well we just heard about another contest opportunity:

With only 5 days left for Early-Bird discounts, the second installment of the Bridge Conference Mystery Contest asks you to solve the Early-Bird Puzzler for a chance to win a FREE Pre-Conference Workshop Registration. All the information you need to solve the puzzler can be found on the Bridge Conference website and when you find the correct answer email it to us. The first correct answer will receive a FREE Pre-Conference Workshop Registration valued at $100.

The Early-Bird Puzzler: "I am a member of AFP/DC, DMAW, AAGP-NCA or NTEN and I registered for the Full Conference and a Pre-Conference Workshop. My friend is not a member and registered for the Full Conference only, but we both waited until after the Early-Bird special. What is the total amount that we forfeited in savings by not registering early?"

 

The Bridge Conference, presented by AFP and DMAW, is a great learning and networking opportunity for anyone working in fundraising or marketing. If you're a member of NTEN, you get to register at the member rate for the conference - email me to get your registration password!

 

 

Build, Maintain, and Motivate an IT Staff

Submitted by Anna on Tue, 05/27/2008 - 11:52am

Affinity Group Conversations and Tools for Change

Submitted by Anna on Fri, 05/23/2008 - 8:52am

Flickr Photo: celestehodgesChange is buzzing through our ears -- and not just from the Obama campaign,but in the NTEN Affinity Groups, as well.

Marc Osten, Summit Collaborative, invites us to join a discussion that puts Web 2.0 on the hot seat, asking, "Will Web 2.0 be the tool set we need to change the world?" View the conversation here.

Mark's idea for this discussion stems from a recent thread on the UK Riders list. The UKRider thread was started by David Wilcox, who shared a bit about Clay Shirky's book, Here Comes Everyone. Shirky states the following regarding Web 2.0.:

Open Source CRMs: How Do They Stack Up?

Submitted by Brett on Thu, 05/22/2008 - 7:02am

Michelle Murrain, NOSI

Constituent Relationship Management systems are one of the bread and butter tools of nonprofit organizations: tracking donations, constituents, activities and the like are critical to accomplishing mission.

It makes sense then, that CRM and fundraising software are the most plentiful and mature software product vertical in the nonprofit sector. And there is an increasing amount of change and innovation in this realm: from open APIs on such stalwarts as Convio and Kintera, to newer open source alternatives like CiviCRM and MPower Open

The question is, how do the newer open source alternatives stack up to the long standing proprietary packages that people have gotten used to?

Open Source Software You Didn't Even Know You Were Using

Submitted by Brett on Wed, 05/21/2008 - 9:44am

When I worked in West Africa a few years ago, GeekCorps Mali had just started on the project that became MoulinWiki, an offline version of Wikipedia that could be burned onto a CD and taken to schools and villages without Internet access. (I didn't work on it; I was just visiting because GeekCorps had a pool and it was incredibly hot out.) The project was possible because the software that runs WikiPedia is Open Source, and so freely editable and redistributable.

A number of factors contributed to the inspiration for MoulinWiki, not least of which was an awareness of the availability of Free and Open Source (FOSS) software. More nonprofit organizations might make use of FOSS as a springboard for projects, if they only knew more about the movement.

In fact, you may already be using more Open Source software than you realize.

Open Source Software: Who Makes This Stuff?

Submitted by Brett on Wed, 05/21/2008 - 9:25am

John Kenyon, Nonprofit Technology Strategist

While open source software is a great concept, people don't just relate to concepts, people relate to people. Most of the people who make open source software for nonprofits do it to make your life easier in support of achieving your mission. While often portrayed as pale, anti-social "geeks" working in basements and living off junk food, like all stereotypes, this is false.

Dave Greenberg has worked in the nonprofit sector as Psychiatric Counselor in a Community Mental Health clinic, and has a Masters degree in Social Work. He also has experience engineering/developing large software systems for the electronic commerce and banking industries. Combining his skills and values, he is now part of the international core development team for CiviCRM, the built-for-nonprofit open source CRM software.

I talked to him about his work with open source software. His insights are important for everybody interested in nonprofit technology.

Share Your Expertise at NTEN Member Office Hours

Submitted by Holly on Wed, 05/21/2008 - 7:22am
Flickr Photo: Johan KoolwaaijYou are an expert at what you do, but you didn't start out that way. How many times did someone help you with that crucial tip or some time saving advice along the way?

Now's your chance to give back to the community that gives so much to you.

We're asking you to volunteer an hour a week for the next three months during NTEN's new program for members only:

> NTEN Member Office Hours

Will Email Ever Die?

Submitted by Holly on Mon, 05/19/2008 - 9:01am

It's a question I get asked a lot, especially since the latest e-Benchmarks study shows a drop in open rates. My answer can depend a little on my mood, but I generally think that email is not going to die, just as direct email is not going to die (anytime soon). Never say never, but bet on the fact that both will be around for a good long while.

This raises an interesting point: your job as communicator or fundraiser is getting increasingly difficult.

Even More 08NTC (Now with Video!)

Submitted by Anna on Fri, 05/16/2008 - 12:55pm
Did you miss one of the plenaries or want to relive Holly's take on the Oscar Mayer theme song? A big thanks to Stacey Laiderman, See3 Communications, for helping create these video clips of the 08NTC Plenaries.