It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity. With the analytics and campaign expertise of M+R Strategic Services, we are excited to release the 2013 eNonprofit Benchmarks Study!
So: What’s going on with nonprofit email, fundraising, and social media?
In short: Online revenue is up, monthly giving is booming, and social media audiences are growing too. But there are also some bitter truths about last year that you need to know about.
We analyzed the results of:
- 1.6 Billion email messages that were sent to
- Over 45 Million subscribers; as well as
- 6.5 Million online gifts totaling
- $438 Million raised; and
- 7.3 Million advocacy actions
You can get the complete report -- including important reference information like definitions of terms and metrics -- for free.
And for a quick reference, take a gander at the 2013 eBenchmarks Infographic: