You probably already know that Google Grants gives out free AdWords accounts to nonprofits. With an account, if somebody searches for info on, say "polar bears" -- and your organization is trying to ensure there's an ice cap left for them to do polar bear-y things on -- you can use AdWords to try to steer them to your web site. (The searchers, not the polar bears. If polar bears learn to use the Internet, we're all in trouble.)
Yes, you too can try to attract the attention of folks looking for specific information with 3 lines of text next to Google search results. But it can be hard to get started, and even harder to optimize and track.
That's why we're excited to offer you a new webinar series, "Online Advertising Power for Nonprofit Organizations".
Cost: $70 for NTEN Members, $80 for non-members
When: Starts Tuesday, January 29th, 11:00 am Pacific Time / 2:00 pm Eastern Time
Presented by: Alan Amerault, Cardinal Path
Series sessions include:
- Maximizing the Google Grants Program (1/29)
- Advanced AdWords Optimization Techniques for Google Grants Accounts (2/5)
- Harnessing the Power of Google Analytics to Better Understand Grants Traffic (2/12)
And, while polar bears look cuddly, we wouldn't suggest trying to hug one.