Using Brand Archetypes to Find Your Voice (Like George Lucas Did)

Submitted by Brett on Fri, 05/18/2012 - 10:08am

It's an open secret that George Lucas based much of Star Wars on Joseph Campbell's The Hero with a Thousand Faces. By using archetypes, Lucas tapped into something elemental in human psychology and created a cultural phenomenon.

So, why don't we try the same thing? At our upcoming webinar, "Using Brand Archetypes to Find Your Voice in Social Media", we'll help you match your organizational voice to one of the 12 major brand archetypes. By focusing your voice, you'll strengthen your brand and better engage your supporters.

This is going to be a fun one, so why don't you:

Learn more and register today >>

In this webinar, you'll learn:

  • How to identify the 12 major brand archetypes
  • How to find which archetype best matches your organization
  • How to tap into the power of the archetype to strengthen your voice in social media

And did you know that The Matrix followed the same basic blueprint? I'm beginning to think all movies should be based on Campbell's work.