When all of our supporter data was on 3x5 cards or in a couple of spreadsheets, a lot of the fundraising work we did involved educated guesswork, by necessity.
With the data available to us now, we can segment, slice, dice, even predict future donor behavior, all without a statistics degree.
Join Josh Birkholz, author of the top-selling nonprofit book, Fundraising Analytics: Using Data to Guide Strategy at our upcoming webinar, "Fundraising Analytics for Campaign Planning", for a look at what's possible.
When: Tuesday, May 8, 11:00 am Pacific Time / 2:00 pm Eastern Time
Cost: $35 for NTEN Members, $70 for non-members
Presented by: Josh Birkholz, author of Fundraising Analytics: Using Data to Guide Strategy
In this webinar, you'll learn:
- Why quantitative analysis is a strategic difference-maker in campaign preparation
- Examples of measurements in areas of giving trends, production yields, engagement, and goal forecasting
- How in-house analytics capacity is within reach for most major gift fundraising programs
I promise we will not advocate for a return to 3x5 cards.