As you may have heard, we released the 2012 Nonprofit Social Benchmarking Report at the NTC last week. The study, done in association with Common Knowledge and Blackbaud, has a lot of great insights into how the nonprofit respondents use social networks.
Even better, you can hear directly from the authors this week at a free webinar – and ask them your questions.
The report addresses questions like: How many Facebook pages does the average nonprofit maintain? How many followers do nonprofits have on Twitter? What is the value of a Facebook fan, in terms of donations, dues, and other types of financial revenue, to my organization in the 12 months after they become a fan?
- The Top 12 Social Media Insights from this year's research
- Key Trends we've been able to track, now that the survey is in its fourth year
- What we're watching for in 2012
No, I'm afraid the report doesn't address Pinterest... yet. But we do have a webinar coming up on that, too.