We probably don't need to convince you that mobile's becoming increasingly important to the nonprofit sector. I mean, at least 43.5 million people use their phone to check email on a daily basis and almost 7% of U.S. web traffic now comes from mobile devices.
So we're excited to hear Kelly McIvor's perspective. He's been in the business for 19 years, focused on the creation and marketing of new mobile products and services. We've engaged him to talk about the key elements of "Creating a Mobile Strategy".
In this webinar, participants will:
- Understand how to leverage mobile as a marketing and communication medium.
- Understand the role of mobile within an integrated marketing plan.
- Understand how to build a mobile strategy with clear objectives.
Kelly will also present a follow-up webinar, "Beyond Apps: Mobile for Nonprofits", replete with case studies.
We've seen our own mobile web traffic go from 1% in 2009 to 2.5% to 2010 to 5% this year, so I've spent a good amount of time looking into responsive web design. If Apple's new Siri integration is any indication, we're going to be using what we currently think of as actual computers less and less.