Don't let the phrase "geographic gap analysis" turn you off: it's just another tool in your search for new donors.

By forming a geographic profile of your current supporters, you can find regions under-represented in your constituency. If you discover that a large number of your current donors are, say, 50-year-old women in the suburbs, you'll be able to find areas with similar demographics you may not have reached yet.

The release of the 2010 census data means the time is ripe for just such an analysis. We'll walk you through the steps at our upcoming webinar, "Geographic Gap Analysis: Leveraging Census, Open, and Proprietary Datasets for Fundraising".

> Learn more and register today.

In this webinar, you'll learn:

• Learn the steps involved in performing a geographic gap analysis and how to discover untapped markets
• Learn about geographic datasets to enhance your donor records
• Get introduced to tools and methodologies to accomplish geographic analysis

At first, I thought we were running a webinar on how to locate the nearest trendy clothing store – but if you do find that many of your supporters shop at the Gap, you should totally find ways to target them.