Community. We all want it. We know we need it. Making it happen? Well...
With "The Rucksack", Iraq and Afghanistan Veterans of America (IAVA) have actually managed to build an online community that works. Even with a very high bar for membership – members must submit a copy of their military discharge paperwork – IAVA’s confirmed veteran membership increased fivefold with the launch of "The Rucksack".
This is such a dramatic example of using technology effectively for mission-driven program delivery, we're bringing you a behind-the-scenes look at how they did it. Because this gets at the very core of what NTEN wants you to get out of your Membership, it's free.
But don't take it from me. Here's what Daniel Atwood, Director of Digital Engagement at IAVA, has to say about the project:
Big picture, this has opened up a whole bunch of opportunities that we hadn't been able to imagine in the past. It let us work more effectively and communicate with our members. It is taking us away from being reactive and using available tools, to proactively building the infrastructure we need to interact effectively with our members over the long term.
Now that's transforming technology into social change.