We know that you know that you can't treat all of your donors and supporters in the same way.

It's not a question of fairness. You need to communicate with a donor who has set up a $250 monthly recurring gift differently from the donor who gives you $15 each holiday season differently from the person who just joined your mailing list.

The hard part is managing all that information effectively. That's where donor management systems come in – and no, Excel doesn't count. Also bad? Using the BCC: field to send out your messages.

Navigating the choices you have when choosing a donor management system can be daunting, though, so we've teamed with Idealware to bring you an online course to help you: "A Guide to Choosing the Right Donor Management System".

> Learn more and register today.

Through participation in the course, you will:

• Learn about the features and considerations when choosing a donor management system.
• Analyze your organization’s needs and the constituent data that you want to track.
• Take a deep look at highly-rated donor management systems from Idealware’s "A Consumer's Guide to Low Cost Donor Management Systems".
• Review a method of system evaluation and implementation.

By the end of the series, you should have the information you need to move forward toward a new system (and speak the language of any consultant you might hire to help you).