For the last decade, as online fundraising has steadily increased its importance in the world of nonprofit fundraising, development departments have been a camp divided: the direct mail camp, and the online camp. Jeff Regen, of M+R Strategic Services, sees things a little differently.
Integrated fundraising -- when online and offline fundraising efforts are coordinated across mediums -- can be much more effective than any single channel on its own. In fact, both response rates and donations amounts increase when your list gets a direct mail piece followed by an e-mail.
In this podcast, Jeff and I talk through the different types of multi-channel integration and how even small organizations can take advantage of these strategies to boost their returns:
Want more from Jeff? Be sure to sign up for the Online Nonprofit Technology Conference, where you can get a live stream of Jeff's session, chat with sessions participants, and get your own questions answered.