Until this month, we've used our monthly e-newsletter, NTEN Connect, to debut new content, typically publishing the 5-7 articles we've solicited all at once. While that gives us a nice traffic spike, it's a lot to drop on y'all in one day.

So, in the spirit of Holly's call for innovation, we're going to try something new. 

Each weekday, for the first couple of weeks of each month, we're going to post a guest article related to our monthly theme. This month, it's fundraising; next month, Tech Trends. At the end of the month, the articles you, the NTEN community, like the most -- as determined by time on page, pageviews (over the first few days), and social media mentions -- will be highlighted in the newsletter.

We're approaching 20,000 subscribers to NTEN connect, and the majority of them don't follow us on a daily basis. We hope that by crowdsourcing popularity and engagement, we'll be able to give them the articles they'll be most interested in reading, while giving you more time to absorb all of it. (Don't worry: we'll bump up the extras in the newsletter to keep you entertained, too. And we'll be sure to include all of the articles we've solicited, in some form -- because all of our authors deserve a read.)

If it doesn't work, hey! We'll go back to the old way -- or try to come up with something else. That's just how we roll.

It starts today with a piece by Mal Warwick on "Fundraising When Money Is Tight".