Everybody Loves a Tagline: A Contest for the Best

Submitted by Holly on Thu, 07/01/2010 - 2:06pm
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Flickr Photo: ParaflyerFlickr Photo: Paraflyer

I was in DC last week with the famous Anna Richter getting our 11NTC ducks in a row. Our conference hotel, the Washington Hilton was just up the hill from the metro station, so I kept walking down Connecticut to get there. (Or to the Chipotle; I may have set a record for burritos consumed in one trip.)

Each time, I walked past a gallery set up for AED. I know that AED is a big international nonprofit, but I have never known what the heck AED stands for. So, on my way back to the hotel -- with a burrito and a Coke (Diet, of course) -- I slowed down long enough to examine their logo for clues. What exactly does AED stand for, and would that provide clues about what they do? I didn't get the answer to the acronym, but I did get something better -- their tagline: "Ideas Changing Lives".

Okay, so they invest in ideas that change lives around the world. Say no more.

Taglines are incredibly powerful, which is why I'm always so excited when our fantastic board member Nancy Schwartz launches her tagline contest, and now she's back for round three! 

Take 3 minutes now to enter your nonprofit's taglines in the 3rd Annual Tagline Awards

You can enter up to four (4) separate taglines, one for each of the award program's categories: your organization's tagline; a tagline for any program operated by your organization; a tagline for a fundraising campaign; and a tagline for any special event your organization produces.

All entrants will receive a free copy of the fully-updated 2010 Nonprofit Tagline Report in late fall. It's the only complete guide to building your org's brand in 8 words or less, filled with how-tos, don't-dos and models.

Everything you wanted to know about the 2010 Nonprofit Tagline Awards

So many nonprofit communicators were excited about last year’s awards, and had questions for us, that we  developed a mini-site for this year’s program. Dive in for more information on FAQs, judges, previous winners, sponsors and more.

BTW, here are the winners of the 2008 and 2009 Nonprofit Tagline Awards (each year selected by nearly 6,000 voters in the field). This could be your organization in 2010!