Ed. Note: As we prepare for the 2010 Nonprofit Technology Conference, we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. We're asking them all to share their answers to five very important questions.

Speaker: Michael Hoffman, See3

Session: Anatomy of a Video: Confessions From Organizations Big and Small 

1. What's the most important trend in nonprofit technology for 2010?

The widespread adoption of social media is clearly the most important trend for nonprofit technology in 2010. While there are still complications about measuring ROI, and best practices are still being developed, we are seeing clear signals that web traffic is being driven from Twitter and Facebook, fundraising and advocacy outreach through social media is having impact, and a smart strategy of using YouTube contributes greatly to search engine optimization.

2. Why do you think your session topic is important for nonprofits to address?

The web is changing and becoming a much more media rich place. People are comfortable watching short videos online, and even full-length TV shows and movies. There is an expectation that people have that they can easily SEE the issue, and not just read about it. At the same time, video has become an important piece of the search engine optimization puzzle, and programs such as YouTube for Nonprofits, allow organizations to drive traffic directly from a video to an action. With all of this benefit, you would think nonprofits would be investing heavily in online video. Some are, but for many they just don’t know where to start and how to get it done given budget challenges.

This is what our session is about. What makes up an online video and how can we, whatever our circumstances, do one.

3. What's the one thing you want attendees to remember from your session?

That there is no reason not to do a lot more video in 2010 than they did in 2009. Budgets, time, and staff priorities can’t be an excuse because there are always ways to get it done if you have the road map.

4. Which Muppet do you most identify with and why?

Animal. Not really, I love him, but I am not quite so wild. I am more of a Kermit kind-of-guy, trying to hold things together amidst the chaos.

5. Where can people follow you online (twitter, blog, etc.)?

• Twitter: @michael_hoffman