5 Questions: Superheroes of Online Fundraising: Become a Data-Driven Strategist

Submitted by Holly on Tue, 03/09/2010 - 9:30am

Ed. Note: As we prepare for the 2010 Nonprofit Technology Conference, we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. We're asking them all to share their answers to five very important questions.

Speaker: Sarah DiJulio, M+R Strategic Services

Session: Superheroes of Online Fundraising: Become a Data-Driven Strategist

1. What's the most important trend in nonprofit technology for 2010?

I think the most important trend this year is multi-channel convergence: using mobile, email, web, broadcast, print, twitter, etc. to maximize your impact. Email alone isn't as effective as it used to be, and given the media clutter these days, the only way to stand out is to get your message out via multiple channels, so that your constituents are hearing from you from all angles. Some initial testing of mobile text has shown that, while direct response is relatively low (unless you are the Red Cross!), complementary text messages can significantly improve email response rates. While it's harder to conduct a scientific A/B test, the same appears to be true for channels like Facebook and Twitter.

2. Why do you think your session topic is important for nonprofits to address?

My session topic -- Becoming a Data-Driven Superhero -- provides insight into one of the most cost-effective ways to grow your online program. What if you could increase your response rates by 20%? Or your average gift by $15? Or convert twice as many web site visitors to subscriber? All without a significant new marketing initiative? Using data and testing to optimize your program is an essential strategy that all nonprofits should have in their toolkit!

3. What's the one thing you want attendees to remember from your session?

Test! Analyze! Test some more!

4. Which Muppet do you most identify with and why?

Kermit the frog.

5. Where can people follow you online (twitter, blog, etc.)?