Ed. Note: As we prepare for the 2010 Nonprofit Technology Conference, we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. We're asking them all to share their answers to five very important questions.
Speaker: Katya Andresen, Network for Good
1. What's the most important trend in nonprofit technology for 2010?
Now that online outreach is coming of age, we’ll be figuring out how to integrate it fully into everything we do instead of treating it like a siloed experiment. Nonprofit techhies, this is the year we are part of the mainstream in our organizations!
2. Why do you think your session topic is important for nonprofits to address?
Well, we need to have the right messaging -- and to have that, we need to tap into human psychology and behavioral economics (my new favorite topic).
3. What's the one thing you want attendees to remember from your session?
That people are more like Homer Simpson than Alan Greenspan, and we need to adjust our use of technology and our fundraising practices accordingly!
4. Which Muppet do you most identify with and why?
Cookie Monster. C is for Cookie and that’s good enough for me.
5. Where can people follow you online (twitter, blog, etc.)?
- Blog: www.nonprofitmarketingblog.com
- Twitter: @katyan4g