Mark Becker, Cathexis PartnersHere at NTEN, we run this little event every year, the Nonprofit Technology Conference. So, we were particularly excited to see a session proposed for that very same conference on boosting returns for your events. And we were doubly pleased because the session focuses on data and data evaluation as a means to making it happen. (If you haven't heard us rant about it before, we think that understanding your data is the key skill for nonprofits in the next decade.)

Mark Becker at Cathexis Partners thinks so, too. His session, "Beyond Donors & Dollars: Analyzing Past Events to Boost Returns," tackles the need for turning data into intelligence to move your events forward. 

First, you have to get the data. Then, you have to make sense of it, which is where the pivot tables part comes in. But don't be scared!  If, like me, you don't know what those pivot table thingies are all about, Mark is going to break down for you nice and slow. 

Get a preview in our chat together:

If you're still kind of scared of pivot tables, Mark and I also talked about putting some data analysis sessions together, so stay tuned!