Ed. Note: As we prepare for the 2010 Nonprofit Technology Conference, we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. We're asking them all to share their answers to five very important questions.

Speaker: Alia McKee, Sea Change Strategies

Session: Homer Simpson for Non-Profits: The Truth About How People Really Think & What It Means for Promoting Your Cause: Behavioral Economics for Non-Profit Leaders

3. What's the one thing you want attendees to remember from your session?

People are not rational beings, but the patterns of irrationality are consistent, and understanding them is key to effective marketing and fundraising.

4. Which Muppet do you most identify with and why?

Janice, the lead guitar player in the Electric Mayhem – women rock, for surely.

5. Where can people follow you online (twitter, blog, etc.)? 

• Twitter: @Aliamc
• www.SeaChangeStrategies.com