Sarah Durham, Big DuckBe careful what you wish for. I keep coming back to those words lately as I contemplate how the communications and fundraising landscape has shifted over the last decade. We long wished for the ability to have better, more targeted conversations with our donors. Now that our wish has come true, we're not quite sure what to do. We're like those lottery winners who hit the jackpot and then can't figure out what to spend it on.
Social media and the web is our jackpot. We can have real, tailored conversations with our donors all over the Internet. The trick is figuring out how to have all those conversations in a way that is both personalized and consistent. That's the topic Sarah Durham, Principal at Big Duck, is going to tackle in her 2010 NTC session, "Brandraising Online: One Organization, Many Channels."
You can get a little preview in our podcast:
If you just can't wait for her session at the 2010 Nonprofit Technology Conference, by all means, grab a copy of Sarah's book, "Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications."
