Success with Google AdWords (Doesn't Require a Degree)
You probably already know that Google Grants gives qualified nonprofits free advertising in the form of Google Adwords, those little ads that appear on the right side of Google search results. (You should: we cover it often enough!) Crafting a great ad could help raise awareness about your organization's programs. But do you know how to get the most out of your grant? Or should you...
> Register for our Beginner Webinar Series: Learning to Use and Maximize Your Google Grant
On its surface, Google AdWords is a simple system. You get a bolded headline (25 characters), 2 lines of plain text (35 characters apiece) and a display URL (35 characters) to try to convince folks to click through to your site. Easy! It could look something like:
- Antidisestablishmentarian
- That's a long word! What's it mean?
- Who cares? It's 25 characters long!
- www.pedants-unite.org/languagerules
The thing is, there are about 250,000 words in the English language. I don't know enough statistical analysis to tell you how many possible combinations you could work into AdWords, but I suspect it's a lot. Then there are the keywords. And the bidding process for keywords. And... well, I don't want to scare you away, because there are some simple rules and techniques you can use to get results right away.
We've got the Google Grants Team itself to guide you through the basics and cover the recent changes to the Grants process.
> You should register for this webinar series here.
Series Sessions Include:
- Setting Your Organization Up for Success with Your Google Grant (01/14/2010)
- Learning How to Use Your Google Grant (01/21/2010)
- Maximizing Your Google Grant to Attain Your Advertising Goals (01/28/2010)
So, no, you don't need a degree to succeed with AdWords -- just a little time, a little patience, and a little ingenuity, things nptechies like you have in spades (well, those last two things, anyway) -- but don't be surprised when some institute of higher education starts offering one.
