Flicker photo: mattedgarIf I could sum up the last 10 years of my life in nonprofit technology in one sentence, I'd say that up to this point, technology has been about helping us better record and manage information.
Nonprofits have caught on to this. We're learning the power of information and are quickly developing the skills at adopting the tools to do it right. There's no better example than world of online communications: you're all tracking things like site visits, bounce rates, open rates, and click-throughs.
That's good. That's step one.
But we're also entering a new phase in the world of nonprofit technology. We're all about to become data analysts, turning those statistics into intelligence. We'll take raw numbers and turn them into fuel for decision-making.
Michael Cervino will talk about using your web stats to make better decisions at next week's Online Nonprofit Technology Conference. I got the chance to chat with him for a moment about what all this means:
Want to learn more? Attend the Online Nonprofit Technology Conference on September 16 and 17. We'd be happy to have you!
