When They Just Won't Listen to Reason

Submitted by Holly on Tue, 08/18/2009 - 9:13am

Flicker photo: jaredchapmanFlicker photo: jaredchapmanIn every corner of the NTC, frequently in the NTEN Affinity Groups, and at least two times a week in my in-box, you'll come across a conversation that goes a little like this:

"They hired me to help them create a new data/web/email/IT strategy, but now they don't actually want to DO any of the things I recommend. I've given them statistics and logic, but they won't listen to reason!"

You can be the smartest person in the room when it comes to IT, but a real technology leader doesn't just know what to do, she knows how to get it done.  And getting it done means helping your leadership and staff understand and embrace the changes that will inevitably follow.

This is known as change management. It's what Dahna Goldstein does best.  Dahna will join us for the Online Nonprofit Technology Conference in September.  Here, she takes some time to share a few of the secrets of managing change effectively in your organization:

 

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