Ah, summer movie season, when studios try to cover up bad movies with even worse taglines. In the running for worst of the year so far (and this works better if you think in gravelly movie trailer announcer voice):

• Terminator Salvation: The End Begins
• The Crypt: Some Things Are Better Left Buried
• Life Is Hot in Cracktown: Be cool. Life is cool. You're so cool in Cracktown.

Yes, that last one is a real movie. But none of them rival Crank: High Voltage: "He was dead... but he got better."

And these are taglines from companies with millions of marketing dollars. Clearly, writing a good tagline is hard. How can nonprofits compete?

Pretty well, according to Nancy Schwartz. Last year, she found that 72% of nonprofit organizations don't even have a tagline or rate theirs as performing poorly. But she's trying to change that with her annual Nonprofit Tagline Awards.

You should take just a few minutes to enter your nonprofit's tagline today. (The deadline is July 31st.) Come on -- it's gotta be better than Crank's.