I'm in sunny San Francisco for the National Conference on Volunteering and Service this week. It's one of those events I'm delighted to speak at because volunteers are at the center of social change: It's the folks who pick up paintbrushes, organize community meetings, and meet with their elected officials who make so much good stuff happen.  

The last few administrations have begun their terms by issuing calls to service, but it's never felt more real than now. Obama's call for service is being met with enthusiasm and engagement like I've never seen. I think they're doing a bang-up job of using media to drive the message home, leveraging media outlets from the TV networks to YouTube.

In fact, leveraging media is something many nonprofits need help with. The costs of video production and distribution are so low at this point, every nonprofit could become its own media channel -- if it knew how.  

That's where you come in.

If you have a video camera and some know how, YouTube and the administration want you to become a Video Volunteer:

Video Volunteers is YouTube's version of a new platform that Google has launched called All for Good, which helps match citizens with volunteer opportunities in their local communities. Built in partnership with the White House, All for Good is sort of like a Craigslist for community service. But you don't just have to show up at your local soup kitchen or animal shelter to give back - volunteering in the 21st century can be done entirely online.

If you're a nonprofit in need of help with video, visit the Video Volunteer channel to add your volunteer opportunity to the list.