Flickr Photo by cathytx2001Many nonprofits understand the importance of an online strategy but are unclear on how much to invest in online marketing and fundraising -- and what to expect in return.

Blackbaud is conducting a survey as part of their State of the Nonprofit Industry (SONI) series. This SONI survey on internet investments hopes to help nonprofits better understand how much to invest in online marketing and fundraising and what to expect in return.

> Help answer the question: What is the monetary value of being online?

Please take a few minutes to help the nonprofit community quantify the financial value of email, online event fundraising, websites, and social networks.

For completing the survey, you'll be entered to win one of three $100 VISA gift cards. You'll receive a copy of the final report, as well. Your responses will be kept confidential and will not be used for sales purposes. Take the survey here! 

The survey closes on April 17, 2009, 5PM EDT to allow time to compile results for a live unveiling at the NTC on April 28, 2009, during the session, "What’s it Worth? The Value of Online Fundraising". The report will be published to survey respondents directly following that event.