2009 NTC Preview: Allan Pressel on Driving Traffic to Your Web Site
There's one expression I never want to hear again: "If you build it, they will come." I love Kevin Costner as much as the next lady of a certain age, and I love baseball, but I think we need to give that phrase a rest.
It doesn't mean it isn't true, though. Just HOW to drive traffic to your site remains a bit of a mystery. I know that I, for one, am in a rut. When we have something on our site we want folks to find, I do the same three things to drive folks there.
If you're in the same place, we should probably head over to Allan's session at the 2009 NTC, "25 Ways to Drive Traffic to Your Web Site". Allan, who runs CharityFinders, shared some insight from his session with me:
If you have extra time in the Bay Area, Allan and I think you should check out the local theater scene. It's great stuff. Just drop by Union Square and find Tix, the half-price ticket booth.
