Flickr: bensheldonAllyson Kapin summarizes some key findings from Convio's 2009 Online Marketing Benchmark Inex Study, and cites some analysis by Superstar NTEN member Robert Weiner.

Steve Heye explains why he's still stuck on IT Alignment -- aligning your organization's IT strategy with your organization's mission -- even though he feels it's not "cool enough" to talk about. Steve, we still think you're pretty cool, and that this IS a cool topic. That's why we asked you to help us write the book about it!

Speaking of the NTEN Superstars and the new book we wrote with them, you can hear from them directly at our virtual book release party -- and get questions answered, to boot. The party happens next Tuesday, so don't forget to sign up soon!

Amy Sample Ward invites you to join her for the "140 Character Mission" event. You don't even have to attend -- just follow along on Twitter.

Ramya Raghavan announced the new call-to-action video overlay for YouTube nonprofit partners. What can an over-lay do, you ask? Well, it helped Charity:Water raise $10,000 in one day! You can learn more about it here.

Don't forget that voting for the UC Berkeley Human Rights Center Mobile Challenge, in partnership with TechSoup's NetSquared Initiative, ends today, 3pm Pacific. Go vote!