Flickr Photo by Nate MurrayHolly and I have an ongoing competition over who can get their inbox down to zero. Do you have an impossible goal in your work flow? The inbox dominates our work culture -- and that of many of our constuients, too. So, the question continues to be: "How can I get my message to stick out and be opened in a cluttered inbox ?"
We're diving into this question and many others surrounding email marketing in a 4-part webinar series, Step Up Your Email Marketing, starting this Thursday. Series sessions include:
- Getting to Know Your Online Stakeholders: Who are They and What Do They Want from You? (3/12/2009)
- Tactics for Finding More Online Donors, Members and Advocates : When Organic List Building Tactics Aren’t Enough (3/16/2009)
- Storytelling via Email (3/26/2009)
- Evaluating your Email Marketing Efforts for Success (4/2/2009)
We're thrilled to have Jocelyn Harmon, NTEN member and writer of the blog Marketing for Nonprofits, curating the series. She'll be joined by Alia McKee, Principal, Sea Change Strategies, who works with innovative charities such as the Environmental Defense Fund, Monterey Bay Aquarium, Greenpeace and Conservation International. Other sessions will be presented by Thomas Gensemer and David Leichman from Blue State Digital (BSD), the company that helped power the Obama for America Campaign.
> Register Now for the Webinar Series: Step Up Your Email Marketing!