2009 NTC Preview: Kristie Ferketich on Google Adwords
Every Adwords user out there can agree on one thing: there's no one answer when it comes to Adwords. Making your campaign work for your organization can seem one part sweat, one part knowledge, one part pixie dust. But how do you make pixie dust, anyway?
The folks at Google have been more than generous in sharing that recipe with the NTEN crowd. Not only do they give NTEN members priority treatment for new Google Grants accounts, they've also shared their Adwords secrets in our Adwords webinar series. (Shhh. We're doing more in the spring!)
At the 2009 NTC, Google's own nonprofit Tinkerbell, Kristie Ferketich, will share her pixie dust formulas in her session, "Hey Buddy, Can You Spare $1: Effective Strategies to Maximize Google Grants". I got to talk to her about that session, some of the other Google goodness at the NTC, and her favorite San Francisco place, Dolores Park:
