When I hear the words "search engine optimization," I picture blackboards covered in chalky scrawl, like in A Beautiful Mind It all seems complicated and hard -- and math-y.
Last year, we were lucky enough to have Kevin Lee join our community. Though Kevin, we've learned that lots of SEO is not scary at all. You can do it, too! I talked to him about his upcoming session at the 2009 NTC, DIY Search Engine Optimization.
Take a listen: