Over the past year -- or, I guess, 2 years, really -- we've seen the power of people-to-people, word-of-mouth, long-tail, whatever-you-want-to-call-it fundraising with the success of the Obama campaign's online efforts. They broke all sorts of fundraising records, and did most of it with donations under $100.

What really excites me about the result is the lesson it can teach advocacy and nonprofit organizations across the country.

Hopefully, as the veterans of the Obama team share their time and information with the sector, we'll learn more about the details of the strategy and execution so we can apply it to volunteer, awareness, and fundraising efforts. In the meantime, I'm happy to be able to send a piece of this type of strategy to today's appreciated NTEN member:

Sara Leedam, from the Level Playing Field Institute, we're sending you:

People to People Fundraising: Social Networking and Web 2.0 for Charities by Ted Hart, James M. Greenfield, and Sheeraz D. Haji, donated by Jossey-Bass/Wiley Publishers.

Don't forget, NTEN members, you can all get this book, as well as all the other great resources from Jossey-Bass/Wiley, at 20% off with your member discount.