Your guide to the resources that will help you put technology to work for your cause. This month, all of the links are courtesy of We Are Media. Add your voice to the discussion today!

Share Your Story

And by "your", we mean your supporters, because with Social Media, they're the ones extending your brand. You just need to give them a little shove in the right direction sometimes.

If you haven't read Seth Godin's seminal "Flipping the Funnel", yet, you should start there. The Rapleaf Business blog also has some great advice on incorporating user generated content instead of working from scratch.

What's that you say? It may be easy for big groups, with photogenic interests -- like the National Wildlife Federation's Wildlife Habitat program or The Nature Conservancy's nature picture contest -- to use something like Flickr, but you're too small? Balderdash! Poppycock! Take a look at what the Learning Community is doing. Or the Women's Museum. Flickr makes it easy to get started!

Then, of course, there are blogs, and podcasts, and video, and... (Those are all "How-to" links, by the way, but) if you're short on time, here are 50 Web2.0 ways to tell a story.

Determine the ROI of Social Media

NTEN's own Holly Ross suggests a simple formula: (Time & Money Saved + Money Earned) - (Time & Money In) = ROI. That sounds about right. Money earned is easy, but how do you figure if you're saving time and money?

Well, The Social Organization has a piece on "Collecting All Social Media Metrics". That's a start. Dow Jones, of all places, has a white paper on "Tracking the Influence of Conversations". (We imagine many of the conversations they've been hearing over the past month involve Chicken Little.)

All you wannabe bloggers should get a kick out of "The ROI of Blogging". (And you have read Chris Brogan's "12 Ways to Sell Social Media to Your Boss", right?) Then there are some straight ROI articles: "ROI: The Null Hypothesis" and "What's Your Return on Your Social Media Investment".

Geez, there's just too much to cover for one little section of one little newsletter. But that's why we helped start We Are Media! We hope that, after you've read through it, you'll consider adding to the conversation.