A couple of weeks ago, See3 put out a great set of videos on how to create and use videos in your work. If you're looking to dive in a little deeper, YouTube has a new set of tip sheets you can peruse.
You'll find great ideas on how to turn your video into a full-fledged campaign and shoot and edit on a shoestring, along with more tips for customizing your YouTube Channel.
If you need a little inspiration, check out this video from NTEN member Tim Fullerton of OxFam: