The New York Times reports that Barack Obama's campaign has purchased virtual billboards in a video game. That's one way to reach the kids! We wonder if they've read Ben Rigby's new book, Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0 Technologies to Recruit, Organize, and Engage Youth. Well, you can ask him yourself at our next "Meet the Author" (free for our Members).

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Ben's book is a great resource for anyone interested in reaching the youth audience.  It describes in a clear manner how to leverage new media -- blogs, social-networking sites, photo- and video-sharing sites, mobile phones, wikis, online maps, and virtual worlds -- to reach the youth audience. 

Of course, it does beg the question: Does Generation 2.0 have more features than the 1.x release?