Convio has just launched a survey to answer that question.

> Take the survey

I've had a lot of conversations with you guys lately about how to staff the web functions at your organizations.  It's an interesting conversation to have, because it involves a lot more than just getting a job done.  Your web functions don't fit easily into one little cubicle in your office: your web site, email, and social media activities span every department.  It's not just communications -- it's program, and fundraising, and administrative. 

It seems many of us are grappling with what to make of this complexity.  Do we hire program staff with web knowledge?  Or do we hire a web person who can understand how our online presence can be used in program?  Should there be a separate web team?  Should they be embedded in each department?  Or should we find some hybrid model?

I don't have the answers, but I sure would love to know what you're doing on the ground, right now.  Convio has launched a survey to help us find out.  It's easy to fill out, and by sharing your experience, we'll all get a better understanding of what organizations are doing now.