Building your brand in eight words or less: that's the challenge of the tagline.  Many of you took part in Nancy Schwartz's nonprofit tagline survey, and now Nancy has released the report. 

A couple of the many interesting tidbits:

• Taglines are just like websites -- everybody hates their own!  72% of nonprofits rate their taglines as poor or don't have one at all. 
• 75% of human services agencies have taglines, but only 30% of environmental nonprofits do.  Maybe enviro groups don't want to waste the ink?

The part of the report I love best is the "The Ten Have-Tos,"  a really great checklist for evaluating your own tagline.  The report can't write your tagline for you, but it can help you think through your next one with a little more clarity.