Google AdWords for Smarties
Submitted by Brett on Thu, 09/04/2008 - 10:04am.
We at NTEN love us some Google Grants. After a little trial and error, our complimentary AdWords account now provides nearly 5% of our total site traffic, almost all of it new to our community. Okay, a lot of trial and error. And some grumbling. And maybe a little cursing. If only we scheduled our webinars to meet our internal learning needs!
Our upcoming webinar series on Google Adwords, to be presented by members of the Google Grants team, promises to take a lot of the mystery out of a system that only appears simple.
> Learn more and register today!
Participants who attend the entire 5-part-series will develop:
- A firm understanding of the Google Grants program, including its benefits and requirements for grantees.
- Solid optimization skills for building and maintaining a successful AdWords account, including how to maximize keywords, ad text, and campaign structure.
- Knowledge of how and why to evaluate account performance, using various AdWords tools.
If you don't have time for the full series, you can register for one or more individual webinars. Sessions include:
- Setting Yourself Up For Success With AdWords (9/11/2008)
- Optimizing Keywords in AdWords (9/19/2008)
- Optimizing Ad Text in AdWords (9/26/2008)
- Managing Multiple Campaigns (10/10/2008)
- Evaluating AdWords Performance (10/17/2008)
Thanks so much for spreading the word! We really hope this helps more nonprofits make use of those google grants. I know that our staff will all be taking copious notes for ourselves!
What a great webinar series, Brett - I just blogged about it over at Connection Cafe! I'll be interested to hear all the success stories of orgs who go through the series and use a grant.