Flickr Photo: jillj14Summer reading may not bring back the most pleasant childhood memories -- think forced reading over school vacation. But we hope that you want to join us this summer for the new NTEN Book Club.

The NTEN Book Club is another way we hope to give you the knowledge you need to excel in your work environment. It's also a great reason to get away from your computer screen and put some real paper in your hands.

The first book will be Media Rules!: Mastering Today's Technology to Connect with and Keep Your Audience, by Brian Reich and Dan Solomon.

Media Rules! discusses what it takes for today's organizational leader to survive and thrive in the new communications universe. Media Rules! offers a rare look at how you can effectively develop successful media-centric strategies and reveals real ways to implement them in your everyday business endeavors. With this book as your guide, you'll quickly learn how to view everything you do as an organization through three broad lenses: everything is fragmented and blurred, small things can gain great attention, and we are all connected. Along the way, you'll also discover how to distinguish yourself from the competition by finding new ways to operate, creating new models to better serve your audience, and harnessing the full potential that technology provides.

You may buy the book through NTEN -- we offer the book for a 20% discount off the cover price, which makes us a better deal than Amazon when you factor in shipping -- with access to a 'Meet the Author' online chat and phone call with Brian Reich.

If you already have the book, you may join us for this unique 'Meet the Author' session without purchasing the book. Even if you don't want to read the book, you can still join us -- but we're not sure that would make a lot of sense.

Let's start reading!

> Register Today!