It's a question I get asked a lot, especially since the latest e-Benchmarks study shows a drop in open rates. My answer can depend a little on my mood, but I generally think that email is not going to die, just as direct email is not going to die (anytime soon). Never say never, but bet on the fact that both will be around for a good long while.

This raises an interesting point: your job as communicator or fundraiser is getting increasingly difficult.

First, you had to deal with direct mail. Then, you had to figure out email. Now, you're grappling with social media. And the cherry on top? To be most effective, you really need to know how to do all of these things together, in a coordinated and targeted way.

I don't have the answers, but this great post from Beaconfire raises some points to discuss.

How are you dealing with all this new stuff? What's your strategy for learning and implementing new tools?