Mobile Fundraising
Michael Stein, Internet Strategist Mobile phones have become an emerging tool for nonprofits that are seeking to engage with supporters, recruit volunteers, and raise money. MobileActive.org has published its third guide on mobile activism, entitled "Using Mobile Phones in Fundraising Campaigns", written by Michael Stein, an Internet strategist based in Berkeley, California. The Guide features case studies from around the world, strategies for using mobile phones in fundraising, and a how-to section for organizations considering using mobile phones to support their causes. The Guide includes the following sections:
- Mobile Phones in Fundraising Campaigns
- Mobile Fundraising for Humanitarian Relief
- Partnerships between Charities and Commercial Entities
- Harnessing Media and Entertainment Content
- Interplay between Donors and Activists
- Searching for Return on Investment in Mobile Fundraising
- Lessons Learned
The Guide includes case studies and examples from Greenpeace India, Doctors Without Borders Austria, American Red Cross, Live 8, Breakthrough Breast Cancer (UK), Planned Parenthood Federation of America, YouthNoise, StandUp for Kids, Sweet Relief, Amnesty International, and Amnesty Norway.








