Social Networks Redux: It's Facebook, Baby
So I did a little Alexa sleuthing (yeah, yeah, Alexa is not definitive but nonetheless interesting) about 'social networks for good' for our next newsletter which will focus all on "communities for a cause." That with the NTC coming up - our own little 'community for change', of course - for ultimate bonding. Call is cross-marketing...
The picture is rather fascinating, comparing some of the more well-known sites Facebook, the overhauled Ning, MySpace, Idealist, and the new Change.org.
Facebook wins, hands down, in traffic and reach -- plus it is infinitely less annoying than MySpace which "offends every geeky bone in my body", as Sonny just noted. So why are nonprofits diddling around with all those other places? Are they not, in fact, wasting their time?
Maybe the Wired, Tired, Expired experiment has got it right:
| Wired: | Building a strategic profile that creatively engages people |
| Tired: | Building a profile in a few places and updating every so often |
| Expired: | Building a profile for every network you can find |
