Michael Hoffman, See3
"By far the hottest technology for e-fundraising is online video. Hotter than blogs or RSS or social networking. The web has exploded in video as the infrastructures of the web and TV are coming together. Nonprofits that don't jump into this arena risk being drowned out by the media culture that surrounds them. We should be witnessing a dramatic up-tick in media production by nonprofits and a resource shift from print materials. Those beautiful annual reports spend about two minutes on a desk and then an eternity in a landfill. (If we are lucky they make it to recycling.) New media can live online forever - and can be updated frequently and, increasingly, easily.

Organizations that take advantage of the lower costs of production (everything is cheaper) are realizing that they have to stop telling and start showing people what they do. The smart ones are not creating media sections or video lists on their sites, but integrating media messages directly into their donation pages, into their content pages and making them a central piece of e-campaigns."

Tanya Zumach, Metropolitan Group
"I see a lot of promise in the peer-to-peer arena, being used very effectively by the "race for the cure"-type organizations. We're all used to (and mostly enjoy) communicating with our friends and families online, and this taps into that. With an overwhelming amount of choices where and when to give online, the third-party endorsement of a friend, family member, or co-worker is crucial."

Dottie Schindlinger, Verve Internet Solutions
"I still believe the best technology for fundraising (although it's not "hot" in terms of its newness) is a robust donor database. The current trend is to make fundraising databases accessible online so that multiple staff/board/volunteers can access the information from anywhere via the web. I think this has the potential to make fundraising more decentralized and therefore an organization-wide "shared" process."

Betsy Harman, Harman Interactive
"One of the most innovative online fundraising concepts I've seen is Donorschoose.org. I like it a lot because it taps into a donor's desire to fund particular projects that are of personal interest and really see where their dollars are going. Perhaps small similar organizations (arts groups, environmental orgs etc... ) could band together to develop more sites like donors choose as they could do more online together than they can do alone."

Mark Rovner, Sea Change Strategies
"The hottest technology by far is the human brain. Everything else is blah-blah. The best campaigns are not technology-intensive - they are inspiring and evocative, and they let the technology run in the background."