Guy Kawasaki is one of the most innovative, imaginative, and accomplished contributors to Silicon Valley.At his March 23 keynote speech at the Nonprofit Technology Conference in Seattle, Guy will address the qualities and process needed for nonprofits to rethink and transform their work in this new age of technology possibilities.

N-TEN: What interests you about participating in the Nonprofit Technology Conference in Seattle?

Guy Kawasaki: I enjoy speaking to nonprofits because they represent the purest form of evangelism. Some of the most dynamic people work for organizations like these.

N-TEN: What can nonprofits using technology learn from small and medium size businesses?

Guy Kawasaki: They can learn how to use technology to accelerate and extend their reach. Web sites, blogs, podcasts...these are all highly affordable tools that can help a nonprofit serve its constituency.

N-TEN: What can small and medium size business learn from nonprofits?

Guy Kawasaki: Probably a lot about "causes" and evangelism. Also, how to bootstrap

resources.

N-TEN: You write recently that "small-business owners have to focus on how to run their companies more efficiently, more effectively and with a lot less moola." Do you think this applies to nonprofits too?

Guy Kawasaki: Yes. Actually, I don't really differentiate small businesses and nonprofits.

The business models may be different, but the challenges are the same.

N-TEN: What lessons from the VC world can nonprofits apply to foundation funding? Do you have any pitch advice?

Guy Kawasaki: The pitching process is very similar for both: you have to get the

audience's attention very quickly and show them why they should invest. My

pitch advice is called the 10/20/30 rule: 10 slides, 20 minutes, 30 point

font.

N-TEN: What upcoming trends on your radar will have the biggest impact on nonprofits using technology in the coming years?

Guy Kawasaki: Blogs and podcasts are an obvious answer, but I wouldn't focus on technology. Fundamentally, nonprofits are about helping people. The goal isn't to use technology or to be cool, it's to change the world!

Learn more about Guy Kawasaki, buy his latest book, and read his blog at www.guykawasaki.com

FROM GUY KAWASAKI'S BLOG

How to Be a Demo God

http://blog.guykawasaki.com/2006/01/

Nonprofit techies are always demoing something.This post from Guy's blog is about pitching in the VC world, but has some gems that many nonprofits will find useful.

The Top Ten Lies of Entrepreneurs

http://blog.guykawasaki.com/2006/01/the_top_ten_lie_1.html

Guy, who works now as a venture capitalist, lists the lies that he hears in pitches for funding.It is worth thinking about how they apply to pitches in the nonprofit world.

The Effective Emailer

http://blog.guykawasaki.com/2006/02/the_effective_e.html

We know that nonprofits are always trying to figure the best way to stay in touch with their constituencies via email.This post Guy's blog has some practical advice, along with some opinions that may surprise you.

The Art of Creating a Community http://blog.guykawasaki.com/2006/02/the_art_of_crea.html

Guy lays out his rules for creating a good user-group. Many of the rules transfer to building online communities of any type: