I can be regularly heard ranting about how lame I think case studies are that are published by tech vendors that are showcasing their clients. You know, perfect projects with perfect outcomes, and cool screenshots to prove it. White papers are a different story, and Convio's recently updated and free to download Online Fundraising Guide is a case in point. It's 27 pages of very useful information and strategy, and I would recommend it as reading to anyone who's either starting out with or needs ideas for their online fundraising campaigns. The Guide covers basic concepts for taking advantage of the Internet for fundraising programs, from building a list of email addresses and developing donor relationships online to creating effective online fundraising campaigns and measuring online success.