Nancy Schwartz Gets My Attention

Submitted by Anonymous on Tue, 12/13/2005 - 7:40am.

Nancy2 I'm very fond of Nancy Schwartz's (fairly) new blog called Getting Attention. It's about helping nonprofits succeed through effective marketing, and draws from the excellent work that Nancy has done as a consultant for clients during the past decade. The intersection of marketing and technology is well covered on Nancy's blog, as she writes about a range of topics such as high-impact websites, creating e-newsletters, branding, writing for the web, and more. More than ever, she believes that the online medium and marketing strategy are closely interwoven, and I hope that her ideas will influence nonprofits to improve their stakeholder outreach and engagement.