Effectiveness, Not Efficiency

Submitted by Holly on Tue, 12/06/2005 - 8:22am

Redcross_calendarJust reading Seth Godin's blog and came across this great end of year fundraising example, the Vintage Red Cross Calendar Builder. I love this because it's such a great example of exactly the kind of ideas we want to explore at the 2006 NTC in Seattle - this is technology creating effectiveness, not just efficiency. Here's an organization that is using technology to change HOW it is able to raise money, not just how quickly it can raise money. This sort of effort would have been impossible without the kinds of technologies we have in place today.

Oh, and kudos on the great, simple, site design.