November 20, 2012

Three Analytics Tools to Gauge Your Social Audience’s Pulse

Just like many of the nonprofits and other loyal readers of Beth’s Blog out there, we at Social Media for Nonprofits were excited for the recent release of Beth’s new book, Measuring the Networked Nonprofit: Using Data for Social Change.

In line with its focus on turning data into knowledge through powerful, insightful measurement and analytics of social media efforts, we wanted to share three simple tips and resources that nonprofits can put to work.

1) Get to Know Your Audience

Want to know what makes your online audience tick? Then check out Simply Measured. In particular, their free reports give you your social audience’s pulse on Twitter, Facebook, YouTube, Google+, and other platforms. There’s a gold mine of intelligence presented in their 8-10 insightful, colorful analysis tools. Learn who your followers are, what issues they care about, which posts are firing up your base, and what types of content are gaining steam and going viral.

2) Make Your Website Shine

How can you make your web footprint work for you and complement your social strategy? Nonprofits get free access to Google Analytics, a robust tool that tracks what turns your audience on or off when they land on your site. This tool highlights the behaviors that are most important to understand, including where your audience came from, what content they looked at, how long they stuck around, where you lost them, and to what extent your base engaged with your content.

3) Monitor Social Conversations

Discover a social treasure of other cause-driven folks like you connecting with likeminded professionals, sharing content, and tracking followers by analyzing your nonprofit’s social media presence. Keep an eye on all your social conversations, wherever they take place, with Sprout Social (think HootSuite on steroids). Nonprofits can save 50% on this low-cost tool, which gives you the ability to engage with your base, strategically search for better followers, identify posts that get superb traction, and of courser, schedule your posts in advance. *Note: Pre-scheduling posts should only be used for Twitter and LinkedIn posts, but Facebook de-prioritizes posts scheduled via third parties, so that’s a no-no. Thankfully, you can now pre-schedule posts on Facebook itself.

Like what you're reading?
Sign up to receive the latest articles and updates on nonprofit tech from NTEN and its community of experts.

Subscribe

Ritu Sharma
Ritu Sharma is the CEO of Social Media for Nonprofits(SM4NP), an organization bringing educational programs in information and communication technologies (ICT) to nonprofits worldwide through signature one-day conference series, webinars, content and online learning. In addition to the capacity building work, SM4NP amplifies social movements powered through social media through its global network of change makers. She speaks frequently around the world on a variety of topics in the nonprofit and social media spheres with a passion for effecting social change through social technologies. She writes a blog at the Huffington Post on the intersection of social media, social change and leadership.
Interest Categories: Data, Social Media
Tags: analytics, google analytics, measurement