November 19, 2014

Nonprofits: Be part of the 2015 Nonprofit Benchmarks Study!

Participate in the 2015 Nonprofit Benchmarks Study!Are you ready to crunch some serious numbers and dive deep into nonprofit data? Are you ready to find out how your online program stacks up against your competitors, colleagues, and frenemies? We thought so. Which is why we’re excited to invite organizations to participate in M+R and NTEN’s 2015 Benchmarks Study to help determine this year’s industry standards for online fundraising, advocacy, and list building.

Now in its ninth year, the report collects data from over 50 (and counting!) organizations to capture the metrics and trends that nonprofits can use to gauge their current work, and help inform how to move forward with their digital strategies. It is, in a word, awesome. In a hyphenated word: super-awesome.

Still not clear on what Benchmarks is or why you will love being a part of it? Not a problem. Hop on over to to check out last year’s report, and check out the infographic that appeared in Mashable. Also, don’t forget to watch the Benchmarks trailer which pretty much sums it all up (pun intended).

By adding your (totally confidential) data to the 2015 study, you’ll help make Benchmarks the most complete and comprehensive compendium of online nonprofit metrics possible — and you’ll find out everything you need to know about the numbers that matter most.

If you’d like to participate, let us know by filling out this form, and we’ll be sure to follow up with next steps: The deadline to express your interest in this form is December 31. 

Not sure if you’re a good fit, but still interested? Fill out the form anyway – we’re looking for organizations of all shapes and sizes and want to hear from you. And of course, if you need any additional information at all, please don’t hesitate to reach out to with questions – our friends at M+R have all the answers.

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Joleen Ong
Joleen is a strong advocate of the nonprofit sector’s role in bringing about social change, and the power of technology to make this happen. At NTEN, Joleen is the editor of NTEN: Change, the quarterly journal for nonprofit leaders, and helps to support NTEN’s 50,000+ community members meet their mission through technology. Joleen is a published writer and researcher on the topic of nonprofit fundraising, communications, marketing, as well as international human rights and labor relations in Asia and Latin America. Prior to NTEN, she was the Communications Manager at Social Accountability International in New York for five years, where she focused on supporting programs to advance workers rights in factories around the world. Joleen earned her MS in Nonprofit Management from the New School, and BA in International Studies and Spanish/Anthropology at the College of New Jersey. She has led presentations on the topic of nonprofit marketing, communications, and sustainability worldwide. She is also a member/blogger of the Integrated Marketing Advisory Board (IMAB) and frequent webinar trainer for FundsForNGOs. Joleen is also the editor of two award-winning social justice documentaries that focus on responsible procurement with Fair Trade on college campuses, and military recruitment.
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